Tea Board India Tender
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Tea Board India Tender
Eprocure
Opening Date11 Sep 2020
Closing Date23 Nov 2020
Tender AmountRefer Documents
Costs
EMD
₹ 3,00,000Document Cost
₹ 1,180Tender Fee
Refer Documents
Description
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Contact
Tender Id
2020_TBI_582964_1Bid Award Id
ViewTender No
41(01)/2019/PROM/NewTender Authority
Tea Board India ViewPurchaser Address
-Website
http://http://www.teaboard.gov.in/
GEM & Bid Advisory Services
Get portal registration, tender bidding, product/service listing or vendor/MSME certification services at a nominal cost
Documents
BOQ Items
Induce Domestic B2B Awareness and Action (i) Among Indian Tea Companies, Buyers, Sellers towards Tea Board India
Five campaigns targetted at various segments
1 – Tea Tasters/Tea Sommeliers
2 Tea Entrepreneurs
3 Tea Packeteers and brands 4 HORECA
5 Organic Tea
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Induce B2C or B2Y Awareness and Action (i) Among younger audiences in India who are drifting to coffee and other beverages
Conceptualization, Strategizing, planning, creating and executing campaigns through traditional, on ground and digital marketing communications
At least 5 campaigns (pan India) a Year with the following themes
1 Targetting the urban youth
2 Emphasising the health benefits
3 Indian tea and the wellness quotient
4 Indian tea – as one stop shop for myriad types and varieties of tea
5 India Tea – the fuel that keeps the nation going
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Brand Architecture (i) Define India Tea’s brand vision, mission, goals and consumer proposition
(ii) Market and Target Audience Segmentation
(iii) Developing Directions for the Target Audiences
(iv) Develop a Brand Positioning Strategy - For the Umbrella India Tea - For the sub brands of Darjeeling, Assam Orthodox, Assam CTC, Nilgiri Orthodox, iri, NilgDooars- Terai, Kangra , Sikkim , Tripura, etc (v) Develop a Brand Personality Strategy a) For the Umbrella India Tea b ) For the sub brands of Darjeeling, Assam Orthodox, Assam CTC, Nilgiri, Nilgiri Orthodox, Dooars- Terai, Kangra , Sikkim , Tripura, etc c) – For organic d)- For value added segment
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Brand Visual Identity System (i) Develop a Graphic Language for India Tea
(ii) Strategies to Increase recall of India Tea and its sub-brands in the long term
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Content and Marketing Communications (i) Image building exercise (ii) Reposition India Tea in Indian and international markets with 360 degree campaigns
( iii) Strategic, Creative and Tactical Inputs
(iv) Supervision of all outsourced activities for quality control
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Advertising Collaterals (i) Digital campaigns, posts
(ii) Outdoor
(iii) Press
(iv) Audio campaign scripts
(v) Audio visual campaigns flow and story boards
(v) Emailers
(vi) Film scripts
(vii) Support creatives for road shows and other on-ground activities
(Viii) Leaflets, brochures, literature etc
(ix ) gift items /PR items/ merchandise (x) Any other inputs that may be needed from time-to-time
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Evaluation Notes How It Works ?
Potential Partner
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