Tourism And Cultural Affairs Department Tender
The Tourism And Cultural Affairs Department has issued a formal invitation for competitive bids for Engagement Of Agency For Providing Social Media Services To Directorate Of Tourism, Govt. Of Maharashtra. in Mumbai, Maharashtra, with an estimated contract value of Rs. 4,00,00,000. The bid opening date for this tender is 05-08-2025 and the last date for bid submission is 21-08-2025. Interested bidders for Tourism And Cultural Affairs Department tender can download the important documents here to check the scope of work, eligibility criteria and technical requirements.
Tourism And Cultural Affairs Department Tender
Opening Date5 Aug 2025
Closing Date21 Aug 2025
Tender Amount₹ 4,00,00,000
AI Insights

Technical
Financial
Technical Capacity
The required prior work experience for various positions in the bidder's team includes:
- Social Media Manager cum coordinator: Minimum 5 years of experience in social media marketing
- Performance Marketing Manager: Minimum 5 years of experience in performance marketing, digital ad campaigns
- Creative Designer: Minimum 5 years of experience in Design creation
- English Content Writer: Minimum 3 years’ experience in travel-related content
- Marathi Content Writer: Minimum 3 years’ experience in travel-related content
The bidding agency must have been in operation for a minimum period of 5 years and have an average annual turnover of 3.00 Crores in the last 3 years as a provider of Social Media Services only.
The bidder should have successfully completed at least 2 projects in the field of Tourism and hospitality for Central Government / State Government / Private companies as an Agency for providing Social Media Services during the last 3 years preceding the proposal due date, with a cumulative cost of up to Rs 1.60 Crores. Additional projects costing above Rs 60 Lakh each will be considered for evaluation.
No specific percentage of similar works completed is mentioned. However, the evaluation criteria for similar works completed are as follows:
- Two Project costing up to Rs 1.60 Crores cumulatively – 10 marks
- Additional Project costing above Rs 60 Lakh each – 5 marks for each project up to a maximum of 15 marks.
The evaluation criteria for the average turnover are as follows:
- Agency having Average turnover of Rs. 3.00 Cr. Up to Rs. 5 Cr – 15 marks
- Agency having Average turnover above Rs. 5 Cr. Up to Rs. 7 Cr – 20 marks
- Agency having Average turnover Rs. 7 Cr and above - 25 marks.
The technical evaluation methodology assigns a total of 100 points, with a minimum of 70 points required to qualify for the opening of financial proposals.
Costs
EMD
₹ 2,00,000Document Cost
₹ 2,360Tender Fee
₹ 500
Description

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Contact
Tender Id
2025_TCADM_1207187_1Tender No
DOT/ Publicity/RFP/ Social Media Services/08/2025-2026.Tender Authority
Tourism And Cultural Affairs Department ViewPurchaser Address
-Website
mahatenders.gov.in

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Documents
Engagement of Agency for providing Social Media services to Directorate of Tourism, Govt. of Maharashtra.

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