World Health Organisation Tender

Technical Assistance - Communications For Health (c4h) Open New Window & Background The Document Communication For Health In The Who Western Pacific Region Positions C4h As A Priority For Implementing The Who Western Pacific Office’s (wpro) Vision “for The Future – Towards The Healthiest And Safest Region”. Effective Communication Is Understood As An Important Public Health Area Of Expertise And Intervention That Complements Other Public Health Expertise Such As Epidemiology, Virology, Health Economics And Health Service Design. The Recent Experience With The Covid-19 Pandemic, Which Was Accompanied By An ‘infodemic’ (overabundance Of Information – Some Accurate And Some Inaccurate), Showcased The Importance Of Effective Communication. Social Media Provided The Main Route For The Infodemic And It Is Important, Therefore, To Understand, Manage And Communicate Effectively In This Space. This Is In Addition To The Need For Effective Communication Through Traditional Communication Channels Such Community Engagement And Traditional Media On Health Issues To Achieve Targeted Health Outcomes. Who, Therefore, Sees An Opportunity To Strengthen The Way We Communicate Using C4h Given The Increased Pace At Which Information Flows Within, Between And Among Countries, Including Via Social, And The Rise Of Social Media Influencers. Against This Background, C4h Increases Its Effectiveness By Focusing On Health Outcomes And Impacts. C4h Is Informed By Data And Science; Is Audience/people-centred; Planned And Targeted; And Is Implemented And Achieved Through Collaboration With A Range Of Stakeholders Via A Range Of Audience Appropriate Channels. Moreover, C4h Is Improved Through Activities That Measure, Evaluate, And Provide Behavioural Insights From Which We Learn Lessons That Are Applied To Ensure Achievement Of The Intended Health Impacts And Outcomes.  The Who Samoa Country Office Will, Therefore, Engage A Consultant To Support It To Boost Effective Communication And Strategies Employed In Its Own Strategic Health Communications, By The Ministries Of Health Under Its Aegis, And By Partners. In Particular, Focus Will Be Placed On Social Media Engagement; Monitoring, Evaluation, And Learning (mel), Including For Social Media; And Storytelling, In Support Of Other Communication Strategies And Activities.   Purpose/specific Objective Of The Activity The Purpose Of This Consultancy Is To Support Ongoing Efforts Of The Who Samoa Country Office To Scale Up Technical Support To Countries Under Its Aegis To Use Communications For Health (c4h) As A Tool For Improving Health Impact And Outcomes. The Consultant Will Apply C4h Principles To Boost Effective Communication And Strategies Employed By The Who Samoa Country Office In Its Own Communications On Health, Especially Via Digital Media/social Media, And That Of The Ministries Of Health Under Its Aegis, And Partners.   Description Of Activities To Be Carried Out The Consultant Will Work With And Will Receive Support To Undertake His/her Functions From The Risk Communications And Community Engagement Consultant, Who Samoa Office; And The Digital Teams At Western Pacific Regional (wpro) And Who Division Of Pacific Support (dps). Key Activities Include:   Methods To Carry Out The Activity Deliverables/activities 1. Support The Development And Implementation Of A Social Media Strategy Support The Development And Implementation Of A Social Media Strategy That Manages The Who’s Presence Across Relevant Platforms (fb, Twitter, Tik Tok, Youtube, Who Country Pages Re Countries Under Its Aegis) To Promote The Who’s Health Agenda And Regional Health Campaigns. Collaborate With Technical Staff And Consultants To Generate Original Content, For Example Stories And Other Texts, For Posting Across Digital Platforms To Showcase Who’s Work Conducted In Collaboration With The Ministries Of Health And Other Health Partners, And The Impact.  This May Include Drafting Content From Interviews, Reports, Meetings, And Field Visits; And Taking And Editing Photos And Videos Or Working With Photographers And Videographers Where Needed. Adapt Who Regional Campaign Content And Messages, Including Providing Or Securing Translation Services To Ensure That Campaigns And Posts Are In Local Languages. Support Digital Management By Ensuring That Posts Are Regularly Scheduled; Pages Are Updated; And That Content Is Fit For Purpose Across Digital Platforms. Contribute To Messaging And Positioning Of Who In Other Written Products. Support The Capacity Building Of Social Media Focal Points In Ministries Of Health And Partners, Through Trainings, Creating Templates And Providing Shareable Content From The Who Support Communications Measurement, Evaluation, And Learning (mel) Conduct Social Media Analytics On The Platforms Used, And Develop And Monitor Dashboards To Gauge Performance, And Provide Timely Reports On Key Indicators. Conduct Monitoring Of Traditional Media And Social Media Channels And Report Discussion Trends To Inform Messaging To Counter Misinformation And Rumours. Conduct Research Via Social Media Platforms To Provide Insights Into Knowledge, Attitudes, Perceptions, And Behaviours On Key Health Topics.  The Outputs At 2a) And 2b) Will Inform Audience Analysis And Help To Guide Health Campaigns And Rcce Strategy, Of Which Social Media Forms A Key Component. Perform Other Related Responsibilities As Assigned, Including Backstopping In Communications, Supporting, And Collaborating With Social Media Teams In Wpro And Dps As Required.   Qualifications & Experience Education Essential: Relevant First University Degree In Communications, Journalism, Media, Public Health, Health Promotion, International Relations, Or Related Fields From A Recognized University Experience Essential: Minimum 1-2 Years Of Work Experience In Communications, Media, Journalism, Public Health, Health Promotions Or Related Field. Communications Work Experience In Health Or Any Development Work In A Non-government Organization Or Un Agency In Samoa Or Other Pacific Island Country Is Desirable. Technical Skills & Knowledge • Knowledge And Practice In Strategic Communications • Excellent Skills In Developing Content Including In Writing • Skills In Managing Social Media And Website Content Management Systems, Preferably With Knowledge In Analytics • Proficiency In Standard Ms Office Software Applications, • Proficiency In Multimedia Content Production (i.e., Videography, Photography And Basic Graphic Design) Is An Advantage Languages Essential: Ability To Communicate, Write And Speak, In Samoan And English. Competencies • Communication • Teamwork • Ability To Work With Little Supervision • Innovative And Creative   Additional Information Place Of Assignment: Country Office - Samoa Duration Of Contract: 11 Months   Submissions Qualified And Interested Specialists Should Submit Their Cv And Expression Of Interest {cover Letter} To The Supply Officer Through Wp Ro Ungm At < Wproungm@who.int > By 5 February 2023.  The Cover Letter Should Outline How Their Experience And Qualifications Make Them A Suitable Candidate For This Position And Should Include Their Proposed Daily Consultancy Fee And Availability. Please Use Tender Notice No. Wpro/2023-01/wsm/190703 As Subject To All Submission. Only Successful Candidates Will Be Contacted.