Waste & Resources Action Programme Tender

We Are Seeking An Agency Partner To Help Us Deliver A Wrap Brand That Truly Reflects Our Experience, Expertise And Global Ambition. Our Chosen Agency Should Care Deeply About Mitigating Climate Change And Be Willing To Meet, Challenge And Exceed The Brief. Based On Stakeholder Research, We Know That To Enable Circular Living On A Global Scale, We Need A Brand That Positions Us As: Less: Uk Local, Quasi-government, Passive, Low-key, 'footnote In A Report' More: Global Ngo, Bold, Ambitious, Pro-active, Impactful Whilst Retaining: Technical Expertise, Independent Convening Power, Trust And Credibility For Delivering Results. Acknowledging The Above, Our Chosen Agency Partner Will Help Us To Navigate: Global Expansion As We Establish Our Presence In The Americas And Asia Pacific; A Potential Name Alteration To Reflect Our Global Presence; Brand Hierarchy And Relationships Between Wrap And Its Various Sub-brands, Campaigns And Initiatives. Our Visual And Verbal Language, To Inform Our Overall; Brand Personality. The Crux Of The Challenge Is Retaining Our 20+ Years Of Technical Reputation And Credibility, With The Need To Become Bolder And Broader-reaching As An Organisation.