United Nations International Childrens Emergency Fund Tender

Through This Request For Proposal (rfp), Unicef Seeks To Hire A Creative Agency To Build A Bold And Innovative Public Engagement Campaign Which Mobilizes The Public, Particularly The Youth, To #reimagine A Greener Future For Themselves And The Next Generation, And Inspires Changes In Their Behavior Towards A Greener Lifestyle. Specifically, The Agency Should Present A High-level Concept, Execution Plan And Produce Key Deliverables Which Can Be Geographical Spread Across Urban And Rural Areas In Vietnam And Can Be Adapted For Ethnic Minority Languages. The Campaign Should Highlight The Following Attributes: Engaging: Trigger Action And Emotional Connection To Children And Climate Change Issues Trust: Build Trust In Unicef Brand Storytelling: Compelling First-hand Accounts By Children Visual: Original And Creative High-quality Key Visual Assets With Distinctive Unicef Key Iconic Elements. Inspiring: Positive And Hopeful Tone And Voice Modular: Adaptable For Different Audience Segments (youth, Decision Makers, Corporate Partners) And Different Media Formats For Further Details, Please See The Request For Proposals And Terms Of References. For Submission Of Proposals: Please Email To Procurementvn@unicef.org For Query And Support: Please Email To Bttrang@unicef.org (not For Submission Of Proposals)