Small Business Guarantee and Finance Corporation Tender

Description Terms Of Reference Social Media Marketing And Search Engine Marketing (facebook And Google Ads) I. Background Today, Building A Strong Social Media Following Is Almost Tantamount To Business Success. Recent Statistics Indicate That There Are 100,517,500 Facebook Users In The Philippines As Of January 2024. This Accounts For 86% Of The Country’s Entire Population. In Terms Of Search Engine Marketing In The Philippines, Google Leads With A 94% Share Of The Market. In The Past Year, Sb Corporation Has Been Using Its Social Media Platforms To Connect With Its Audience, Build Its Brand, Market Its Loan Programs, And Drive Website Traffic. This Involves Publishing Content On Its Social Media Accounts And Running Social Media Advertisements. To Maximize The Power Of Social Media And Generate Buzz For Its Newest Products And, Sb Corporation Will Engage The Services Of An Experienced Agency To Develop And Implement A Social Media Marketing Plan For Sb Corporation Facebook Account And A Search Engine Marketing Plan For Google. Ii. Objectives The Corporation Would Like To Engage The Services Of A Digital Solution Service Provider To Engage In Social Media And Search Engine Marketing To Be Able To Accomplish The Following: 1. Promote Brand Awareness And Recall; 2. Promote Products And Services; 3. Increase Client Engagement; 4. Increase And Maintain Market Interest; And 5. Increase Website Visibility And Deliver Relevant Traffic Iii. Scope Of Work A. Social Media Ads A. Business Analysis – Assessment Of The Corporations Social Media Pages/current Placements Including Assessment Of Competitor’s Social Media Pages. B. Ad Development – Utilizing Facebook (mirrored On Instagram) I. Market Targeting Ii. Ad Design And Content – Two Design Studies Per Campaign Period With Maximum Of Two Revisions Per Design Study. Ad Design Maybe Changed On A Monthly Basis Or Maybe Retained Depending On How Well The Ad Performs. Iii. Strategy And Optimization Of Campaign Iv. Monthly Ad Budget Of P20,000.00 C. Monitoring And Reporting Contractor Will Submit A Monthly Report On The Following: I. Ad Recall Ii. Reach Iii. Impressions Iv. Cost Per Result V. Clicks Vi. Engagement B. Search Engine Marketing A. Business Analysis – Assessment Of The Corporations Website, Keywords, Placement And Competitors B. Keyword Research – Extensive Keyword Research To Come Up With A Final Set Of Key Words And Phrases And Conceptualize The Pay-per-click Plan That Will Best Suit The Corporations Needs And Target Market. C. Pay-per-click Planning Sem Campaign’s Intended Keyword Count, Target Region/s, Impressions, Click-through Rate And Monthly Cost D. Ad Development – Creation Of Three (3) Effective Ad Sets For Search I. Ad Design And Content – Two Design Studies Per Campaign Period With Maximum Of Two Revisions Per Design Study. Ad Design Maybe Changed On A Monthly Basis Or Maybe Retained Depending On How Well The Ad Performs Ii. Strategy And Optimization Of Campaign Iii. Monthly Ad Budget Of P25.000.00 E. Monitoring And Reporting Contractor Will Submit A Monthly Report On The Following: I. Clicks Ii. Impressions Iii. Click-through Rate – Number Of Clicks The Ad Receives Over The Times The Ad Is Shown Iv. Average Cost-per-click – Average Amount That You’ve Been Charged For A Click On Your Ad V. Ppc Campaign Monthly Cost – Sum Of Cost-per-click And Applicable Cost Per Impression. V. Production Team Digital Marketing Manager And One (1) Digital Marketing Specialist The Project Requires One (1) Dedicated Digital Marketing Specialist Under The Guidance Of A Digital Marketing Manager Will Be Responsible In The Planning, Deployment And Optimization Of The Social Media Search Campaign Within The Project Duration. Digital Marketing Specialist Should Be Available During Office Hours: Monday To Fridays 9:00 Am To 6:00 Pm. Vi. Terms The Project Will Run For 6 Months, With Monthly Fee Liquidation From The Acceptance Of Previous Month’s Monitoring Report. Vii. Exclusivity The Final Creative Product Becomes The Exclusive Property Of The Sbcorp, Upon Approval And Acceptance. Any Other Work Created By Contractor In The Course Of The Project Remains The Property Of The Contractor. Note: Please Send Your Best Rate, Thank You!