Samir Kassir Foundation Tender

Call for tenders for Development of a Social Media Campaign for the 2021 Samir Kassir Award The promotion strategy for the Award has been reviewed and adapted over time by the Delegation of the European Union in partnership with the Samir Kassir Foundation to adapt to evolving times and capitalize on new communications tools and technology opportunities, with promotion of the award on social media gradually becoming more prominent. Since the COVID-19 pandemic there has been a massive shift to digitization in the way corporate and non-governmental organizations communicate. This has intensified as a direct result of protracted periods of lockdown and the impossibility to organize physical events, including the ceremony of the 15th Samir Kassir Award. Accordingly, the EU Delegation to Lebanon and the Samir Kassir Foundation wish to further adapt the promotion the award increasingly strengthening, modernizing and professionalizing the award’s social media presence, and harnessing digital communication opportunities. The promotion of the Samir Kassir Award accordingly is increasingly challenged by the continuous need to adapt and evolve in the digital sphere and remain in par with new trends and the performance of other relevant campaigns and entities. Object of the contract: The social media campaign for the 16th edition of the Samir Kassir Award will be managed and delivered by a specialized social media and communication agency. The social media agency is to develop and implement a campaign, which will be modern, engaging, and innovative, and be deployed on Facebook, Twitter, Instagram, and YouTube. EUROPEAN UNION (EU),