NHS South East London Integrated Care Board Tender

The Authority Has A Requirement For A Marketing Campaign To Support South East London Integrated Care System (ics) With Its Targeted Lung Health Check (tlhc) Programme. 1.1. Objectives Of The Programme • Invite All Eligible Patients (ever Smokers Aged 55-74 Years) For The Whole South East London (sel) Population • Increase The Uptake To 50% Of Those Who Have Been Invited On To The Tlhc Programme • Increase The Uptake To 45% Of Those Who Have Been Invited On To The Programme Who Live In The Most Deprived Areas Of Sel • Diagnose Lung Cancers At An Earlier Stage Giving More Treatment Options. 1.2. Objectives Of The Campaign • Maximise Reach And Awareness Of The Programme In Primary And Secondary Audiences • Engage New Patients And Re-engage Patients That Have Been Invited But Have Ignored Invite • Trackable Call To Action For Campaign • Localised By Boroughs Currently Live With Tlhc; Greenwich, Southwark, Lambeth And Lewisham • Innovative And Relatable Content That Speaks To Some Of The Barriers Of Accessing The Service