Nemzeti Kommunik Ci S Hivatal Tender

Contract notice: Research, branding. Creation of Visit H.part. Carrying out research and brand strategy tasks for Visit Hungary National Tourism Organization Nonprofit Zrt. In the framework of projects related to the GINOP-1.3.4.-17 and VEKOP-1.3.2-17 calls for proposals Description of the procurement: Tasks of the winning AT: 1. Research tasks The task of the winning AT is to carry out the research tasks to determine the factors needed to create independent, uniquely distinguished destination brands in the selected 10 regions, to carry out preventive and foundational research, to determine the USP of destination brand positions based on research results, and to brand strengthening tools. The task of the winning AT is to explore the ideas of local stakeholders (supply side) with the help of qualitative and quantitative research methods through focus group interviews, as well as to conduct a population online questionnaire survey. Quantitative research data collection methods: CAPI, CATI, CAWI Expected sample size: 500-1500 people Qualitative research data collection methods: - Focus group A focus group research task of at least 6 and at most 12 people per target group is expected. The target groups involved in the research are planned to: - domestic target market (mainly A, B, C1, C2 Esomar status) - foreign target market in the case of Lake Balaton as a brand: GERMANY (Esomar social category background variable on the model of the domestic target market) The task of the winning AT is a focus group survey of the domestic target market sample in relation to the relevant actors of each destination, the tourism values ??of the region as an independent brand; identification of relevant content and image elements related to destinations, to formulate the hypotheses of the online survey. Relevant actors are the sectors directly related to tourism: accommodation services, hospitality, travel organization, transport and passenger transport, attractions. The online questionnaire survey examines the tourism brand image of each destination based on the opinion of the population of HUNGARY participating in domestic travel and, in the case of Lake Balaton as a brand, the population of GERMANY. 2. Strategic planning It is the responsibility of the winning AT to create a brand strategy for the destinations, taking into account the background materials provided by AK, the overall strategy, traveler profile research, other sender market analyzes, and the results obtained during the research tasks of this procurement. As part of the concept development, the winning AT will develop a communication strategy related to the brand strategy of the tourist destination, which will show the interdependence and connection of the communication goals-messages-tools. The task of the winning AT is to prepare and, if necessary, update the communication action plan related to the adopted strategy. 3. Creative agency tas EUROPEAN UNION (EU),