Girl Effect Tender

Request for Proposal : Springster Tiktok Campaign Evaluation (South Africa). Overview of Springster TikTok objectives We know from our research that girls aren’t getting the SRH support they need. They’re most likely to be impacted by STIs and unplanned pregnancies and this is caused by a lack of knowledge, confidence and feelings of shame when it comes to her body, puberty and sex. We want to arm girls with tools to seek the help they need and connect to SRH services. Broken down our objectives for this campaign are as follows: Girls know their sexual reproductive health and rights (Knowledge) Girls know they have a right to access SRH information Girls know how to articulate their SRH needs (key terminology/concepts, critical questions to ask etc.). Girls know different types of SRH services and what information/support they offer (contraception, STI/HIV testing and treatment, advice on pregnancy etc.). Girls agree that SRH information and services are relevant to her (attitudes) Girls feel concerns and questions about their SRH needs are normal and nothing to be embarrassed/ ashamed about Girls support their friends to discuss their curiosities and concerns Girls are confident to speak to a health provider or friend when they have SRH questions or concerns and need more information and/or support. (Self-efficacy) Girls express confidence in speaking to a friend or healthcare provider when they have SRH questions or concerns Girls express confidence dealing with potential embarrassing, judgemental or negative situations Girls understand the benefits of speaking about their SRH curiosities and concerns (outcome expectation) Girls understand that speaking about their SRH curiosities and needs is beneficial