Girl Effect Tender

Pre-qualification are invited for Creative Agency COVID Campaign (Tanzania). Tanzania finds itself in a unique context with regards to the COVID 19 pandemic. As the 3rd wave continues to spread, the government has consolidated an effort to battle the spread of the virus - encouraging Tanzanians to practise preventive measures and take the vaccine, emphasising the latter. However, uptake of the vaccine has been low, with only about 30% of the vaccines administered as of 1st September. More worryingly, only 30% of those vaccinated are women. This low uptake has been partly due to the general spread of misinformation about the virus, causing vaccine hesitancy. We want to commission a creative agency to develop a campaign that complements the government's ongoing Ujanja ni Kuchanja campaign and empower our audience with the following information; Getting a COVID 19 vaccine is a critical way to protect yourself from getting sick. Getting a COVID 19 vaccine is a critical way to avoid going to the hospital for medical care. Getting a COVID 19 vaccine is an essential step to protecting your loved ones from sickness.