Girl Effect Tender

Request for proposal: Provision of creative agency OUR DIGITAL CHANNELS Girl Effect’s global digital channels are the place where we speak as the global Girl Effect brand to our international audience - mainly US/UK - of funders, partners, donors, media and influencers. (Please note, this differs from our in-country girl-facing brands, such as Chhaa Jaa in India and Yegna in Ethiopia, which are the brands/channels which speak directly to girls). Our current global social media channels are: Facebook Twitter Instagram YouTube LinkedIn TikTok (n.b. TikTok has not been integrated into Girl Effect’s broader social media strategy to date. Activation has been ad hoc which we want to change) We use our global channels primarily for organic social to showcase our work in the countries where we operate, with minimal ad hoc paid for certain campaigns. Currently, we’re using a fairly blanket approach across all channels and would like to be more strategic about how we are using each channel. We have relatively low interaction/engagement with our audiences and want to get to a place where we are initiating conversations about tech, media and girls as well as joining existing conversations. UNITED NATIONS ENTITY FOR GENDER EQUALITY AND THE EMPOWERMENT OF WOMEN,