European Parliament Tender

I. Media Strategy And Planning 1. Media Strategy And Planning: • Provide Strategic Advice On Media Channel Selection And Draw Up Media Plans, • Implement The Media Buying Activities And Conduct Price Negotiations; 2. Adaptation Of Formats To Channels Services: • Adaptation And Transfer Of Assets, • Adjustments Of Concept, Ad Design And Copy, • Design Web Elements; 3. Testing Of Assets: • Testing Of The Advertising Assets; 4. Monitoring, Optimisation & Reporting: • Provide Ongoing Monitoring And Optimisation Of Media Buying Services As Well As Various Types Of Performance Reporting; 5. Consultancy Services: • Provide Specific Consulting On Media Strategy, Planning, Media Buying And All Related Services (advertising And Media Channels By And Large). Ii. Media Buying And Space Management: • Execute The Media Plans To Purchase Media Space Across An Agreed Range Of Markets, Channels And Platforms; • Manage All Stages Of The Implementation Of The Media Buying Process; • Handle The Relationship With The Advertising Departments Of Print, Audio-visual And Digital Media And, In Case Of Cinema Advertising, With The Film Distributors Or Cinemas Concerned, And With The Social Media Advertising Platforms; • Deliver The Communication Assets To The Selected Media Channels; • Propose And Set Up A Monitoring And Reporting Strategy; • Make Recommendations For The Optimising, Fine-tuning And Adjusting Of The Communication Activity; • Provide With A Number Of Ready-purchased Reserve Budgets For Media Space In Case Of ‘self-service’ Mechanism; • Or Act As Simple Intermediary Between The Contracting Authorities And The Media Vendors For Buying Media Space.. The Procurement Is Related To A Project And/or Programme Financed By European Union Funds: No