DEPARTMENT OF TOURISM REGION IV Tender

Description Production Of The Calabarzon Regional Tourism Iec Materials And Language Translation Ii. Abc: Six Hundred Ninety-nine Thousand Seven Hundred Fifty Pesos (php 699,750.00) Iii. Background And Project Description In Line With The Department Of Tourism’s Programs For The Development And Promotion Of Tourism Products, Including Formulation Of Policies And Tourism Standards And Regulations, The Department Of Tourism Region Iv – A (calabarzon) Will Produce Tourism Product Information, Education, And Communication (iec) Materials And Language Translation For Specific Target Markets, As Part Of The Marketing Effort In The Region. Iv. Rationale Of The Project The Department Of Tourism Region Iv – A (calabarzon)’s Production Of The Tourism Product Iec Materials Offers A Multitude Of Compelling Rationales. First, The Iec Materials Act As A Visual Storyteller, Weaving Together The Vibrant Tapestry Of Calabarzon's Destinations. Through The Functionality Of The Iec Materials, It Captures The Essence Of Each Locale And Their Respective Attractions, From The Bustling Marine Ecosystems To The Tranquil Land And Seascapes. This Not Only Appeals To Travelers But Also Piques The Interest Of Those Looking To Embark On Their First Adventure In Calabarzon Region. By Showcasing The Region's Diverse Offerings, Including Cultural, Historical And Creative Tourism Products, The Brochure Establishes Calabarzon As A Premier Destination. It Goes Beyond A Mere Informational Tool; It Becomes An Access To What The Region Is About. Practical Details Such As Destinations And Attractions Grouped Into Specific Niches, Including Accommodation And Travel And Tour Operators And Their Contact Details Are Seamlessly Integrated, Ensuring That Potential Visitors Have All The Necessary Information At Their Fingertips. This Comprehensive Approach Not Only Aids In Trip Planning But Also Enhances The Overall Experience By Providing A Holistic View Of What Calabarzon Has To Offer. Moreover, The Brochure Serves As A Tangible Reminder, A Keepsake That Travelers Can Refer To During Their Journey And Even Share With Others, Amplifying The Reach Of Calabarzon's Appeal. It Becomes A Catalyst For Word-of-mouth Marketing, As Satisfied Travelers Become Enthusiastic Ambassadors, Spreading The Allure Of Calabarzon's Tourism Gems. In Essence, The Production Of A Well-crafted Translated Brochure To Japanese, Chinese And Korean Isn't Just About Advertising The Destinations; It's About Creating An Immersive Experience For Foreign Tourists And Top Markets Of The Region, And Inviting Them To Explore Into The Beauty, Excitement, And Hospitality That Calabarzon Has To Offer. In Today's Highly Competitive Travel Industry, Effective Destination Marketing Is Essential For Attracting Visitors, Stimulating Economic Growth, And Enhancing The Overall Reputation Of A Destination. The Production Of Information, Education, And Communication (iec) Materials, Including Its Translation And Production, Plays A Crucial Role In Achieving These Objectives By Effectively Communicating The Unique Selling Points And Experiences That The Destination Has To Offer. Firstly, Information, Education, And Communication (iec) Materials Serve As Powerful Storytelling Tools. Through Visually Engaging Brochures And Captivating Materials, Destinations Can Showcase Their Natural Beauty, Cultural Heritage, And Recreational Activities To Potential Travelers. By Crafting Compelling Narratives That Highlight The Destination's Unique Features And Experiences, These Materials Can Evoke Emotions, Spark Curiosity, And Inspire Wanderlust Among The Target Audience. Moreover, Information, Education, And Communication (iec) Materials Help To Establish And Reinforce The Destination's Brand Identity. Consistent Use Of Logos, Color Schemes, And Messaging Across Various Materials, Including Websites, Social Media Platforms, And Print Collateral, Creates A Cohesive Brand Image That Resonates With Travelers. A Strong And Recognizable Brand Identity Not Only Sets The Destination Apart From Competitors But Also Builds Trust And Credibility Among Consumers, Leading To Increased Visitation And Positive Word-of-mouth Recommendations. Additionally, Information, Education, And Communication (iec) Materials Play A Crucial Role In Educating And Informing Potential Visitors About The Destination's Offerings. Detailed Maps, Itineraries, And Guides Provide Valuable Information On Attractions, Accommodations, Dining Options, Transportation, And Safety Tips, Helping Travelers Plan Their Trips More Effectively. By Providing Comprehensive And Up-to-date Information, Destinations Can Enhance The Overall Visitor Experience And Mitigate Any Potential Concerns Or Uncertainties, Thereby Increasing Visitor Satisfaction And Loyalty. Furthermore, Information, Education, And Communication (iec) Materials Facilitate Targeted Outreach And Engagement With Key Market Segments. By Tailoring The Messaging, Imagery, And Content To Specific Demographics, Interests, And Preferences, Destinations Can Effectively Reach And Resonate With Their Desired Audience Segments, Whether It's Families Seeking Adventure, Couples Looking For Romance, Or Outdoor Enthusiasts Craving Adrenaline-fueled Experiences. This Targeted Approach Maximizes The Impact Of Marketing Efforts, Resulting In Higher Conversion Rates And Return On Investment. Moreover, Information, Education, And Communication (iec) Materials Play A Vital Role In Destination Branding And Positioning. By Highlighting Unique Selling Points, Such As Natural Wonders, Cultural Landmarks, Culinary Delights, Or Special Events, Destinations Can Carve Out A Distinct Identity And Appeal To Niche Markets. Whether It's Promoting Eco-tourism Initiatives, Wellness Retreats, Or Culinary Trails, These Materials Enable Destinations To Showcase Their Strengths And Differentiate Themselves In A Crowded Marketplace, Attracting Travelers Who Align With Their Values And Interests. Ultimately, The Production Of Information, Education, And Communication (iec) Materials Is Not Just About Promoting A Destination; It's About Creating Memorable Experiences, Fostering Emotional Connections, And Inspiring Travelers To Explore And Discover New Places. By Investing In High-quality Materials That Effectively Communicate The Destination's Allure And Offerings, Destinations Can Elevate Their Marketing Efforts, Drive Visitor Demand, And Ultimately Achieve Long-term Success And Sustainability In The Highly Competitive Travel Industry. The Importance Of Tangible And Functional Production Of Marketing Materials, Such As Brochures Remains Significant In Today's Marketing Landscape For Several Reasons: 1. Tactile Experience: In An Increasingly Digital World, Tangible Information, Education, And Communication (iec) Materials Offer A Unique Tactile Experience That Engages Multiple Senses. Holding A Brochure, Flipping Through Its Pages Create A Physical Connection With The Brand Or Destination, Leaving A Lasting Impression On The Recipient. 2. Brand Visibility: Tangible Information, Education, And Communication (iec) Materials Provide A Visible And Tangible Representation Of The Brand Or Destination. Whether It's A Logo-emblazoned T-shirt, Or A Colorful Brochure, These Items Serve As Mobile Advertisements That Promote Brand Awareness Wherever They Go, Reaching Audiences Beyond The Confines Of Digital Channels. 3. Memorability: Tangible Information, Education, And Communication (iec) Materials Are Often More Memorable Than Digital Counterparts. Research Suggests That Physical Materials Leave A Stronger Imprint On Memory And Are More Likely To Be Retained And Recalled By Recipients. This Memorability Factor Is Crucial For Brand Recognition And Recall, Especially In Competitive Markets. 4. Offline Engagement: Information, Education, And Communication (iec) Materials Enable Offline Engagement With Consumers, Complementing Digital Marketing Efforts And Reaching Audiences Who May Not Be Actively Engaged Online. Whether Distributed At Events, Trade Shows, Or Local Businesses, Physical Materials Provide An Opportunity For Face-to-face Interaction And Relationship-building With Potential Customers. 5. Perceived Value: Information, Education, And Communication (iec) Materials Are Often Perceived As More Valuable And Premium Than Digital Content. The Physical Presence Of A Well-designed Brochure Or An Effective Translation Of Brochures Conveys Professionalism, Credibility, And Attention To Detail, Enhancing The Brand's Perceived Value In The Eyes Of Consumers. In Summary, The Tangible And Functional Production Of Marketing Materials Continues To Play A Vital Role In Today's Marketing Landscape By Providing A Tactile Experience, Increasing Brand Visibility, Enhancing Memorability, Enabling Personalization, Offering Functional Utility, Facilitating Offline Engagement, And Conveying Perceived Value. Integrating Physical Materials Into A Comprehensive Marketing Strategy Can Effectively Complement Digital Efforts And Maximize The Impact Of Promotional Initiatives. The Development And Translation Of Iec Materials In Multiple Languages To Promote Calabarzon Region Is An Essential Strategy In The Global Tourism Industry. In An Increasingly Interconnected World, Tourists Come From Diverse Linguistic Backgrounds. To Effectively Attract And Engage These Potential Visitors (japanese, Chinese And Korean Tourism Markets), It Is Crucial To Provide Information In Their Native Languages. This Not Only Enhances Understanding And Accessibility But Also Demonstrates Respect And Inclusivity, Making The Destination More Appealing. The Rationale For The Development And Translation Of Iec Materials Are The Following: 6. Enhanced Reach And Accessibility: By Providing Iec Materials In Multiple Languages, The Destination Can Reach A Broader Audience. Non-english Speaking Tourists, Who Might Otherwise Overlook The Destination, Can Access Detailed And Enticing Information In Their Own Language. 7. Cultural Sensitivity And Engagement: Translating Iec Materials Shows Cultural Sensitivity, Which Can Significantly Enhance The Destination's Image. Tourists Are More Likely To Feel Welcomed And Respected When They See Their Language And Culture Represented. 8. Increased Competitiveness: In The Competitive Global Tourism Market, Destinations Need To Stand Out. Multilingual Iec Materials Can Differentiate A Destination By Showcasing Its Commitment To Inclusivity And Customer Satisfaction. 9. Improved Communication: Clear Communication Of Attractions, Services, And Logistical Information (such As Accommodation, Transport, And Safety Tips) In The Visitor’s Native Language Reduces Misunderstandings And Enhances The Overall Tourist Experience. 10. Positive Economic Impact: Attracting A More Diverse Tourist Base (japanese, Chinese And Korean) Can Lead To An Increase In Visitor Numbers, Length Of Stay, And Spending, Thus Boosting The Local Economy. V. Legal Basis Republic Act (ra) No. 9593, Otherwise Known As The Tourism Act Of 2009, Mandates The Department Of Tourism (dot) To Harness The Potentials Of The Tourism Sector As An Engine For Sustainable Growth. It Likewise Directs Dot To Develop An Integrated Market Development Program To Attract People To Visit The Philippines And Enhance The Prestige Of The Country And The Filipino People In The International Community As Stipulated In The Below Sections: Section 2. Declaration Of Policy: (a) Create A Favorable Image Of The Philippines Within The International Community, Thereby Strengthening The Country’s Attraction As A Tourism Destination And Eventually Paving The Way For Other Benefits That May Result From A Positive Global View Of The Country; (b) Develop The Country As A Prime Tourist Hub In Asia, As Well As A Center Of World Congresses And Conventions, By Promoting Sustainable Tourism Anchored Principally On The Country’s History, Culture And Natural Endowments, And Ensuring The Protection, Preservation And Promotion Of These Resources; And (c) Encourage Private Sector Participation And Agri-tourism For Countryside Development And Preservation Of Rural Life. Section 3. Objectives. (a) Encourage Activities And Programs Which Promote Tourism Awareness, Preserve The Country’s Diverse Cultures And Heritage, And Instill A Sense Of History And A Culture Of Tourism Among The Youth And The Populace; (b) Promote The Progressive Development Of Existing Civil Aviation, Land And Sea Transportation Policies As They Relate To Tourism, In Consonance With Existing Bilateral Agreements And Inter-agency Pronouncements; (c) Enhance International Business Relations For The Support Of Tourism Projects Of The Private Sector, Through Partnerships, Joint Ventures And Other Cooperative Undertakings Involving Local And Foreign Investors. Section 6. Powers And Functions (a) Formulate Tourism Policies, Plans And Projects For The Development Of Tourism As An Engine Of Socioeconomic And Cultural Growth; (b) Supervise And Coordinate The Implementation Of Tourism Policies, Plans And Projects; (c) Provide An Integrated Market Development Program To Attract People To Visit The Philippines And Enhance The Prestige Of The Country And The Filipino People In The International Community; Section 12. Office Of Tourism Development Planning, Research And Information Management. (a) Formulate Policies And Programs For Global Competitiveness And National Tourism Development, And Approve Local Government Tourism Development Plans; (b) Formulate An Integrated Marketing And Promotions Plan, Identifying Strategic Market Areas And Niches. Vi. Scope Of Work And Deliverables **please Refer To The Main Document** I. Scope Of Price Proposal And Schedule Of Payment 1. The Project Will Commence Upon The Receipt Of The Notice To Proceed. 2. The Approved Budget For The Contract (abc) For The Consultancy Services Is Six Hundred Ninety-nine Thousand Seven Hundred Fifty Pesos (php 699,750.00) Inclusive Of All Applicable Taxes And Fees; Remuneration/professional Fee, Bank Charges, And All Incidental Expenses Such As Printing Of Reports/deliverables, Transportation/fuel, Communications, Etc. 3. This Consulting Contract Is A Fixed Price Contract. Any Extension Of The Period Of Engagement, As Approved By The Hope Or The Assigned Official Authorized To Represent The Rd, Shall Not Involve Any Additional Cost To The Government. A. Dot Does Fund Transfers Through The Landbank Of The Philippines (lbp). If The Supplier Does Not Have A Landbank Account, Fund Transfers May Still Be Done But Bank Charges To Be Borne By The Supplier. B. Must Have Cancellation, Rebooking, Transferable Or Refundable Policies Due To Travel Restrictions Based On Resolutions And Pronouncements Made By The Iatf Without Any Additional Cost To The Government, Philippine Government Or Concerned Local Government Units. The Payment Scheme For The Project Will Be Billed Progressively Upon Completion Of The Following Milestones: Milestones Payment Development And Printing Of Dot Tourism Product Iec Material Brochure 30% Language Translation Of The Regional Tourism Iec Materials; Including The Development And Printing Of Translated Regional Tourism Product Iec Materials 70% Ii. Qualifications 1. The Agency Must Be An Establishment Related To Printing And Production Of Iec Materials, Preferably With Language Translation Services That Is Duly Established In The Philippines With The Required Manpower/personnel And Staff. Iii. Terms And Conditions 1. Segment(s) Or Phase(s) Of The Project Not Implemented For Whatever Reason Shall Be Revised/modified By The Winning Bidder At No Cost On The Part Of Dot For The Purpose Of Translating Said Segment(s) Or Phase(s) For Future Implementation. 2. The Selected Full Service Winning Agency Shall Be Subject To Assessment Of The Dot As To The Success Of The Project Launched. 3. The Dot Reserves The Right To Change, Suspend, Or Discontinue Temporarily Or Permanently The Contract At Any Time Should The Dot Deemed The Agency Incapable Of The Project. Reason/s For Termination Will Be Based On The Guidelines Subject To The Termination Guidelines Issued By The Government, Procurement Policy Board (gppb). End