DEPARTMENT OF TOURISM REGION IV Tender

Description I. Title Production Of The Marketing And Promotional Materials For Calabarzon Region Ii. Abc: One Hundred Ninety-seven Thousand Three Hundred Pesos (php 197,300.00) Iii. Background And Project Description In Line With The Department Of Tourism’s Programs For The Development And Promotion Of Tourism Products, Including Formulation Of Policies And Tourism Standards And Regulations, The Department Of Tourism Region Iv – A (calabarzon) Will Produce Tourism Product Brochures And Promotional Materials For Marketing Efforts In The Region. Iv. Rationale Of The Project The Department Of Tourism Region Iv – A (calabarzon)’s Production Of The Tourism Product Marketing Materials Offers A Multitude Of Compelling Rationales. First, The Promotional Materials Act As A Visual Storyteller, Weaving Together The Vibrant Tapestry Of Calabarzon's Destinations. Through The Functionality Of The Promotional Materials, It Captures The Essence Of Each Locale And Their Respective Attractions, From The Bustling Marine Ecosystems To The Tranquil Land And Seascapes. This Not Only Appeals To Travelers But Also Piques The Interest Of Those Looking To Embark On Their First Adventure In Calabarzon Region. By Showcasing The Region's Diverse Offerings, Including Cultural, Historical And Creative Tourism Products, The Brochure Establishes Calabarzon As A Premier Destination. It Goes Beyond A Mere Promotional Tool; It Becomes A Passport To What The Region Is About, Offering A Glimpse Into The Region Waiting To Be Discovered. Practical Details Such As Destinations And Attractions Grouped Into Specific Niches, Including Accommodation And Travel And Tour Operators And Their Contact Details Are Seamlessly Integrated, Ensuring That Potential Visitors Have All The Necessary Information At Their Fingertips. This Comprehensive Approach Not Only Aids In Trip Planning But Also Enhances The Overall Experience By Providing A Holistic View Of What Calabarzon Has To Offer. Moreover, The Brochure Serves As A Tangible Reminder, A Keepsake That Travelers Can Refer To During Their Journey And Even Share With Others, Amplifying The Reach Of Calabarzon's Appeal. It Becomes A Catalyst For Word-of-mouth Marketing, As Satisfied Travelers Become Enthusiastic Ambassadors, Spreading The Allure Of Calabarzon's Tourism Gems. In Essence, The Production Of A Well-crafted Brochure Isn't Just About Advertising The Destinations; It's About Creating An Immersive Experience On Paper, Inviting Individuals To Explore Into The Beauty, Excitement, And Hospitality That Calabarzon Has To Offer. In Today's Highly Competitive Travel Industry, Effective Destination Marketing Is Essential For Attracting Visitors, Stimulating Economic Growth, And Enhancing The Overall Reputation Of A Destination. The Production Of Marketing And Promotional Materials Plays A Crucial Role In Achieving These Objectives By Effectively Communicating The Unique Selling Points And Experiences That The Destination Has To Offer. Firstly, Marketing And Promotional Materials Serve As Powerful Storytelling Tools. Through Visually Engaging Brochures And Captivating Materials, Destinations Can Showcase Their Natural Beauty, Cultural Heritage, And Recreational Activities To Potential Travelers. By Crafting Compelling Narratives That Highlight The Destination's Unique Features And Experiences, These Materials Can Evoke Emotions, Spark Curiosity, And Inspire Wanderlust Among The Target Audience. Moreover, Marketing And Promotional Materials Help To Establish And Reinforce The Destination's Brand Identity. Consistent Use Of Logos, Color Schemes, And Messaging Across Various Materials, Including Websites, Social Media Platforms, And Print Collateral, Creates A Cohesive Brand Image That Resonates With Travelers. A Strong And Recognizable Brand Identity Not Only Sets The Destination Apart From Competitors But Also Builds Trust And Credibility Among Consumers, Leading To Increased Visitation And Positive Word-of-mouth Recommendations. Additionally, Marketing And Promotional Materials Play A Crucial Role In Educating And Informing Potential Visitors About The Destination's Offerings. Detailed Maps, Itineraries, And Guides Provide Valuable Information On Attractions, Accommodations, Dining Options, Transportation, And Safety Tips, Helping Travelers Plan Their Trips More Effectively. By Providing Comprehensive And Up-to-date Information, Destinations Can Enhance The Overall Visitor Experience And Mitigate Any Potential Concerns Or Uncertainties, Thereby Increasing Visitor Satisfaction And Loyalty. Furthermore, Marketing And Promotional Materials Facilitate Targeted Outreach And Engagement With Key Market Segments. By Tailoring The Messaging, Imagery, And Content To Specific Demographics, Interests, And Preferences, Destinations Can Effectively Reach And Resonate With Their Desired Audience Segments, Whether It's Families Seeking Adventure, Couples Looking For Romance, Or Outdoor Enthusiasts Craving Adrenaline-fueled Experiences. This Targeted Approach Maximizes The Impact Of Marketing Efforts, Resulting In Higher Conversion Rates And Return On Investment. Moreover, Marketing And Promotional Materials Play A Vital Role In Destination Branding And Positioning. By Highlighting Unique Selling Points, Such As Natural Wonders, Cultural Landmarks, Culinary Delights, Or Special Events, Destinations Can Carve Out A Distinct Identity And Appeal To Niche Markets. Whether It's Promoting Eco-tourism Initiatives, Wellness Retreats, Or Culinary Trails, These Materials Enable Destinations To Showcase Their Strengths And Differentiate Themselves In A Crowded Marketplace, Attracting Travelers Who Align With Their Values And Interests. Ultimately, The Production Of Marketing And Promotional Materials Is Not Just About Promoting A Destination; It's About Creating Memorable Experiences, Fostering Emotional Connections, And Inspiring Travelers To Explore And Discover New Places. By Investing In High-quality Materials That Effectively Communicate The Destination's Allure And Offerings, Destinations Can Elevate Their Marketing Efforts, Drive Visitor Demand, And Ultimately Achieve Long-term Success And Sustainability In The Highly Competitive Travel Industry. The Importance Of Tangible And Functional Production Of Marketing Materials, Such As Brochures, T-shirts, And Other Items, Remains Significant In Today's Marketing Landscape For Several Reasons: 1. Tactile Experience: In An Increasingly Digital World, Tangible Marketing Materials Offer A Unique Tactile Experience That Engages Multiple Senses. Holding A Brochure, Flipping Through Its Pages, Or Wearing A Branded T-shirt Creates A Physical Connection With The Brand Or Destination, Leaving A Lasting Impression On The Recipient. 2. Brand Visibility: Tangible Marketing Materials Provide A Visible And Tangible Representation Of The Brand Or Destination. Whether It's A Logo-emblazoned T-shirt, Or A Colorful Brochure, These Items Serve As Mobile Advertisements That Promote Brand Awareness Wherever They Go, Reaching Audiences Beyond The Confines Of Digital Channels. 3. Memorability: Tangible Marketing Materials Are Often More Memorable Than Digital Counterparts. Research Suggests That Physical Materials Leave A Stronger Imprint On Memory And Are More Likely To Be Retained And Recalled By Recipients. This Memorability Factor Is Crucial For Brand Recognition And Recall, Especially In Competitive Markets. 4. Personalization: Tangible Marketing Materials Can Be Customized And Personalized To Cater To Specific Target Audiences Or Occasions. Whether It's A Custom-designed Brochure, Or A T-shirt, Caps, These Items Demonstrate A Personal Touch That Enhances The Recipient's Connection With The Brand Or Destination. 5. Functional Utility: Beyond Their Promotional Value, Tangible Marketing Materials Often Serve Functional Purposes, Increasing Their Practical Utility And Longevity. Items Like Branded Apparel Such As Caps, Bags And T-shirts Not Only Promote The Brand But Also Offer Practical Benefits To Recipients, Ensuring Continued Use And Visibility Over Time. 6. Offline Engagement: Tangible Marketing Materials Enable Offline Engagement With Consumers, Complementing Digital Marketing Efforts And Reaching Audiences Who May Not Be Actively Engaged Online. Whether Distributed At Events, Trade Shows, Or Local Businesses, Physical Materials Provide An Opportunity For Face-to-face Interaction And Relationship-building With Potential Customers. 7. Perceived Value: Tangible Marketing Materials Are Often Perceived As More Valuable And Premium Than Digital Content. The Physical Presence Of A Well-designed Brochure Or A High-quality Promotional Item Conveys Professionalism, Credibility, And Attention To Detail, Enhancing The Brand's Perceived Value In The Eyes Of Consumers. Further, The Initiative On The Production Of Dive Promotional Materials Will Help Sustain The Region’s Presence, Specifically The Diving Industry At Anilao, Mabini, Batangas, On The International Tourism Scene, As The Philippines Is Actively Promoted As A Premier Dive Destination In Asia. The Development And Production Of The Dive Tourism Product Materials Reinforce The Dot Region Iv - A’s Continuous Efforts To Strengthen The Philippines’ Image As “the World’s Leading Dive Destination” At The World Travel Awards 2021, With Anilao, Mabini, Batangas And The Verde Island Passage As The “center Of The Center Of Global Marine Biodiversity” And Is Considered The Best Diving Destination In The World. In Summary, The Tangible And Functional Production Of Marketing Materials Continues To Play A Vital Role In Today's Marketing Landscape By Providing A Tactile Experience, Increasing Brand Visibility, Enhancing Memorability, Enabling Personalization, Offering Functional Utility, Facilitating Offline Engagement, And Conveying Perceived Value. Integrating Physical Materials Into A Comprehensive Marketing Strategy Can Effectively Complement Digital Efforts And Maximize The Impact Of Promotional Initiatives. V. Legal Basis Republic Act (ra) No. 9593, Otherwise Known As The Tourism Act Of 2009, Mandates The Department Of Tourism (dot) To Harness The Potentials Of The Tourism Sector As An Engine For Sustainable Growth. It Likewise Directs Dot To Develop An Integrated Market Development Program To Attract People To Visit The Philippines And Enhance The Prestige Of The Country And The Filipino People In The International Community As Stipulated In The Below Sections: Section 2. Declaration Of Policy: (a) Create A Favorable Image Of The Philippines Within The International Community, Thereby Strengthening The Country’s Attraction As A Tourism Destination And Eventually Paving The Way For Other Benefits That May Result From A Positive Global View Of The Country; (b) Develop The Country As A Prime Tourist Hub In Asia, As Well As A Center Of World Congresses And Conventions, By Promoting Sustainable Tourism Anchored Principally On The Country’s History, Culture And Natural Endowments, And Ensuring The Protection, Preservation And Promotion Of These Resources; And (c) Encourage Private Sector Participation And Agri-tourism For Countryside Development And Preservation Of Rural Life. Section 3. Objectives. (a) Encourage Activities And Programs Which Promote Tourism Awareness, Preserve The Country’s Diverse Cultures And Heritage, And Instill A Sense Of History And A Culture Of Tourism Among The Youth And The Populace; (b) Promote The Progressive Development Of Existing Civil Aviation, Land And Sea Transportation Policies As They Relate To Tourism, In Consonance With Existing Bilateral Agreements And Inter-agency Pronouncements; (c) Enhance International Business Relations For The Support Of Tourism Projects Of The Private Sector, Through Partnerships, Joint Ventures And Other Cooperative Undertakings Involving Local And Foreign Investors. Section 6. Powers And Functions (a) Formulate Tourism Policies, Plans And Projects For The Development Of Tourism As An Engine Of Socioeconomic And Cultural Growth; (b) Supervise And Coordinate The Implementation Of Tourism Policies, Plans And Projects; (c) Provide An Integrated Market Development Program To Attract People To Visit The Philippines And Enhance The Prestige Of The Country And The Filipino People In The International Community; Section 12. Office Of Tourism Development Planning, Research And Information Management. (a) Formulate Policies And Programs For Global Competitiveness And National Tourism Development, And Approve Local Government Tourism Development Plans; (b) Formulate An Integrated Marketing And Promotions Plan, Identifying Strategic Market Areas And Niches. Further, In The Promotion Of Dive Tourism Products, The National Tourism Development Plan (ntdp) Likewise Recognizes Diving And Marine Sports As Both A Key Product And An Opportunity /niche Product That Can Deliver Larger Number Of Visitors, Longer Length Of Stay, And Higher Expenditure Along A Broad Spectrum Of Destinations And Communities And Should Therefore Be Given The Highest Priority Due To Their Strong Attractiveness To A Wide Range Of Country Markets. Vi. Scope Of Work And Deliverables **please Refer To The Main Document** I. Scope Of Price Proposal And Schedule Of Payment 1. The Project Will Commence Upon The Receipt Of The Notice To Proceed. 2. The Approved Budget Of Contract (abc) Is One Hundred Ninety-seven Thousand Three Hundred Pesos (php 197,300.00) Inclusive Of All Applicable Taxes, Agency Service Fees, Bank Charges, And Other Fees As May Be Incurred In The Process. A. The Compensation To Be Paid For The Winning Bidder Shall Be Paid In Send-billing Arrangement (after The Conduct Of The Event). B. Must Have Free Cancellation, Rebooking, Transferable Or Refundable Policies Due To Travel Restrictions Based On Resolutions And Pronouncements Made By The Iatf, Philippine Government Or Concerned Local Government Units. Ii. Qualifications 1. The Agency Must Be An Establishment Related To Printing And Production Of Collateral And Marketing Materials That Is Duly Established In The Philippines With The Required Manpower/personnel And Staff. Iii. Terms And Conditions 1. Segment(s) Or Phase(s) Of The Project Not Implemented For Whatever Reason Shall Be Revised/modified By The Winning Bidder At No Cost On The Part Of Dot For The Purpose Of Translating Said Segment(s) Or Phase(s) For Future Implementation. 2. The Selected Full Service Winning Agency Shall Be Subject To Assessment Of The Dot As To The Success Of The Project Launched. 3. The Dot Reserves The Right To Change, Suspend, Or Discontinue Temporarily Or Permanently The Contract At Any Time Should The Dot Deemed The Agency Incapable Of The Project. Reason/s For Termination Will Be Based On The Guidelines Subject To The Termination Guidelines Issued By The Government, Procurement Policy Board (gppb).