CIVP Interprofessional Council Of Provence Wines Tender

Title: Open Call For Evaluation Bodies Pdo Rosé Wines Communication Campaign In Germany Enjoy Europe 1144 Project - Agrip-multi-2024-im Wines Of Provence - Valtènesi description: Ender Title: Evaluation Of Pdo Rosé Wines Communication Campaign In Germany (2025-2027) Enjoy Europe 1144 Project - Agrip-multi-2024-im Objective: The Tender Seeks To Select An Evaluation Body To Conduct A Qualitative And Quantitative Assessment Of A Three-year Communication Campaign Promoting Pdo Rosé Wines In Germany. The Evaluation Will Focus On: Implementation Tracking (lot 1). Measuring The Campaign's Impact On Awareness And Perception Of Pdo Rosé Wines (lot 2). Background Of The Campaign: This Campaign Is A Continuation Of A Successful 2022-2024 Initiative Co-financed By The European Union Under Regulation (eu) 1144/2014. It Aims To Enhance Awareness And Recognition Of Pdo Quality Labels And Rosé Wine Expertise Among European Consumers, Focusing Specifically On Germany, A Key Market For Premium Wines Key Market Insights: Germany Is The Second-largest Market For Rosé Wine Consumption, Showing A Trend Towards Premium Products. Pdo Certifications Are Viewed As Guarantees Of Quality And Tradition, But Awareness Remains Low (9% Of Germans Recognize The Pdo Label, Eurobarometer 2022). The Campaign Targets Millennials And Generation Z, Focusing On Messages Around Quality, Regional Specificity, And Environmental Sustainability. Scope Of Work: The Evaluation Will Cover Two Lots: Lot 1 - Implementation Tracking: Evaluation Of Activities, Outputs, And Qualitative Feedback From Beneficiaries. Annual Budget: Euros30,000 (excluding Vat). Lot 2 - Impact Measurement: Baseline And Final Surveys To Assess Changes In Awareness And Perception Of Pdo Rosé Wines. Annual Budget: Euros60,000 (excluding Vat). Deliverables: Annual Reports (lot 1): Submission By January 15 Of Each Year, Assessing The Campaign's Implementation And Results. Final Report (lot 2): Submission By December 15, 2027, Summarizing The Campaign's Impact On Pdo Awareness And Perception.