Pharmaceuticals And Medical Devices Bureau Of India Tender

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Pharmaceuticals And Medical Devices Bureau Of India - BPPI Tender

Services
Eprocure
Opening Date22 Jun 2019
Closing Date15 Jul 2019
Tender AmountRefer Documents 
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Description

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Documents
E-TENDER FOR EMPANELMENT OF MEDIA AGENCY FOR SOCIAL MEDIA ADVERTISEMENTS OF PRADHAN MANTRI BHARTIYA JANAUSHADHI PARIYOJANA
e-TENDER FOR EMPANELMENT OF MEDIA AGENCY FOR SOCIAL MEDIA ADVERTISEMENTS OF PRADHAN MANTRI BHARTIYA JANAUSHADHI PARIYOJANA
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Social Media Campaigns: Campaigns to engage end users and key stakeholders based on PMBJP brand strategy, product promotions, product soft launches, new initiatives, etc. These campaigns to be designed and executed for min. 24 campaigns in a year.

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Social Advertising: Develop a specific media plan (min 20) to target end consumers and key stakeholders as per individual social media channel to ensure –i. Content reach ii. Grow the community iii. Drive traffic to web/mobile destination iv. Brand visibility

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Social Advertising KPIs: Facebook -10,000 likes per month Facebook -Engagement percentage of 3-5% Twitter -2,000 followers per month YouTube -1,000 views per month LinkedIn, Pinterest, Instagram, etc. The above does not include organic growth activities which the PMBJP may conduct. Agency can recommend suitable suggestions support and enhance community growth

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Service support cost: This comprises of Technology platforms, tools and solution as defined in the tender document with a fixed annual fee for usage, not limited to keywords or number of profiles. Includes dedicated manpower requirements. Includes on-site training to staff members at BPPI Office for one week before roll-out of the solution.

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