World Health Organisation Tender

Background Decades Of Rapid Economic Growth, Urbanization And Globalization Have Led To Tremendous Changes In The Food Environment, Especially In Low- And Middle-income Countries. Processed Foods With Little Nutritional Value But High In Fat, Sugar And Salt Are Now Readily Available And Heavily Marketed, Especially To Children. This Unhealthy Food Environment Negatively Influences Child Dietary Patterns, Driving Increases In Childhood Overweight And Obesity In The Western Pacific Region. There Has Been Considerable Progress In Reducing Childhood Undernutrition In The Region. Yet, There Were Still 11 Million Children Under-five Who Were Stunted In 2020. Meanwhile, Childhood Obesity Has Increased Dramatically, Affecting Most Member States, To Become A Serious Public Health Challenge In The 21st Century. It Is Estimated That More Than 8.8 Million Children Aged Under 5 Years Were Overweight In 2020, And The Situation Has Worsened Among Children Aged 5-19 Years With 84 Million Children Overweight Or Obese In 2016. This Statistic In The Western Pacific Is The Highest Among Who Regions With A 43% Increase For Children Aged 5-9 Years In Just Six Years, From 2010 Up To 2016. Evidence Shows That Marketing Of Breast Milk Substitutes (bms), And Food High In Saturated Fats, Trans-fatty Acids, Free Sugars Or Salt Influences Children’s Food Preferences, Requests And Consumption. This Has Been A Major Contributor To Overweight And Obesity, Which Is A Rising Public Health Challenge Affecting Most Of The Region’s Member States.   Purpose/specific Objective Of The Activity Who Wpro Requires The Expertise Of An External Provider In The Production Of A Set Of Advocacy Videos To Communicate And Highlight The Overview Of The Nutrition Challenges In The Western Pacific Region, And Illustrate The Future Situation Should We Fail To Take Action Now. these Materials Will Aim To Address Areas Such As The Harmful Impact Of Food Marketing On Children, Childhood Overweight And Obesity, And The Promotion Of Healthy Diets. The Nutrition Unit Seeks To Contract A Multimedia Production Agency To Develop A Package That Consists Of Two Longer-form (2 Minute And 20 Seconds Min) Videos And 3 Microvideos.   Soco (single Overarching Communication Objective) Viewers Recognize The Urgency To Take Action In Curbing The Escalating Rates Of Childhood Overweight And Obesity, For A Healthier Future Of This Generation And The Next. Communication Objectives: 1) Highlight The Remarkable Increase In The Prevalence Of Overweight And Obesity Among Children And Adolescents (5-19 Years) In The Western Pacific Region 2) Present A Bleak Future Scenario Of Children And Adolescents In The Region If Countries Fail To Take Scale Up Action To Address Childhood Overweight And Obesity Now 3) Call On Policy Makers To Take Urgent Action To Support Programmes Addressing Childhood Obesity, Food Marketing To Children And The Promotion Of Healthy Diets. 4) Present Current Efforts In The Region That Address Obesity Among Children And Adolescents, Including But Not Limited To Adoption Of The Regional Framework On Food Marketing To Children, Legal Frameworks That Promote Healthy Diets, And Actions That Address Double Burden Of Malnutrition; Efforts To Reduce Childhood Obesity Through Improving Nutrition And Promoting Physical Activity; Support Continuous Efforts In Promoting Nutrition In Building A Healthier And More Productive Future Generation Target Audience Primary: National And Local Decision And Policy Makers, Partners/donors Secondary: General Public   Description Of Activities To Be Carried Out Under The Supervision Of The Nutrition Technical Lead, The Consultant Will Produce Of A Set Of Advocacy Videos To Communicate And Highlight The Overview Of The Nutrition Challenges In The Western Pacific Region. Expected Products: A. Main Video 1: Futures In The Balance: Action On Childhood Obesity Today To Create A Healthier Tomorrow The Video Shall Present An Overview Of The Nutrition Situation In The Western Pacific Region. Sample Content Outline Can Be Found Below [technical Guidance (messages, Concepts, References) May Include But Not Limited To]: Communication Objective 1         • there Has Been Remarkable Increase In Childhood Overweight And Obesity Among Children And Adolescents Over The Past Decades.  • this Trend May Continue Over The Next Decades If We Fail To Take Urgent Action To Reduce The Current Rates • the Western Pacific Region Has The Highest Number Of Overweight And Obese Children Of All Who Regions • the Prevalence Of Overweight And Obesity In The Pacific Island Countries Is Particularly Alarming. • children Who Are Obese Are More Prone To Becoming Obese Adults. • people Who Are Obese Are At Increased Risk Of Many Serious Diseases And Health Conditions Including Heart Disease, Diabetes, And Cancer. • at The Same Time, Various Countries Are Still Facing Undernutrition, And This Coexistence Of Undernutrition Along With Overweight And Obesity Is Referred To As Double Burden Of Malnutrition. • rapid Economic Growth, Urbanization And Globalization Have Changed The Food System In The Region, Making Inexpensive Processed Foods More Available And Accessible. • Moreover, Children Are Increasingly Exposed To The Marketing Of Unhealthy Foods And Beverages. • prevalence Of Insufficient Physical Activity Remains High In The Region.  This Insufficient Physical Activity Is Also A Risk Factor For Obesity, Non-communicable Diseases, And Has A Negative Effect On Quality Of Life. Communication Objective 2 What Will Happen If Countries Do Not Act? • if Countries Don’t Take Urgent Action Now, Rates Of Overweight And Obesity Among Children In The Region Will Continue To Increase, Contributing To A Higher Burden Of Noncommunicable Diseases In The Future. • impact On Health Systems: As A Result, This Will Generate Additional Burden And Costs For Health Systems And The Economy As A Whole. Communication Objective 3                         • Governments, Policy Makers And Society Can Act To Reverse This Trend. Communication Objective 4         Highlight Current Efforts In The Region---to Have A Healthier Generation • Promotion Of Healthy Diets:  Eliminating Excessive Intake Of Sugar, Salt, Saturated And Trans Fatty Acids. • Regional Action Framework On Protecting Children From The Harmful Impact Of Food Marketing In The Western Pacific • Include “for The Future” Narratives Of The Region B. Main Video 2: Protecting Children From The Harmful Effects Of Food Marketing In Western Pacific Region C. Microvideos • 3 Direct Edit-downs From The Main Video • Themes To Be Finalized Once The Main Videos Are Produced D. Design File Package: The Service Provider Is Expected To Turnover All Editable Design Assets. • The Service Provider Is Expected To Propose Options For Creative Treatment.  Visual Treatment For The Main Videos And Microvideos May Include Animation, Graphics And/or Motion Graphics, Live Footage Or A Combination Of Both. • Voice Over Narration And Subtitles Are Required For All Video Products.   Relevant Links And Resources Nutrition (unit Page) Https://www.who.int/westernpacific/about/how-we-work/programmes/nutrition   Obesity And Overweight (health Topic Page) Https://www.who.int/westernpacific/health-topics/obesity   Overweight And Obesity In The Western Pacific Region : An Equity Perspective Https://www.who.int/publications/i/item/9789290618133   Regional Framework On Protecting Children From The Harmful Impact Of Food Marketing In The Western Pacific Https://www.who.int/publications/i/item/9789290619093   Protecting Children From The Harmful Impact Of Food Marketing [fact Sheet] Https://www.who.int/publications/i/item/wpr-2019-rdo-006   Promoting Healthy Diets Https://www.who.int/westernpacific/activities/promoting-healthy-diets   Reducing The Double Burden Of Malnutrition Https://www.who.int/westernpacific/activities/reducing-the-double-burden-of-malnutrition   Methods To Carry Out The Activity The Contractor Is Expected To Work Remotely In Close Coordination With Who Wpro Team And Attend Virtual Consultations As Needed. Output/s Output 1: Pre-production Deliverable 1.1: Develop And Present A Concept Proposal Based On The Pre-production Briefing From Nut And   Relevant Communications Consultants. Collaborate In The Development Of The Narrative That Will Be Presented For The Communication Materials. Deliverable 1.2: Prepare (and Revise, As Needed) Script Based On The Approved Concept Deliverable 1.3: Prepare (and Revise, As Needed) Storyboard Based On The Approved Script Deliverable 1.4: Propose And Implement A Production Implementation Plan, Including But Not Limited To Coordinating And Securing All Permits, Security Clearances And Other Such Documents Related To Transporting Equipment And Executing Essential On-site Filming (if Applicable), Interviews And Other Production Activities Output 2: Raw Material Acquisition, Video Coverage, Graphics And/or Motion Graphics Production Deliverable 2.1: Subject To The Requirements Of The Approved Concept, Scripts And Storyboards, Provide All The Materials Required For The Videos Based On The Concept, Which May Include On-site Filming, Acquisition Of Licensed/syndicated Stock Photos Or Videos (perpetual Rights), And Production Of Graphic And/or Motion Graphics Or A Combination Of The Three Deliverable 2.2: Subject To The Requirements Of The Approved Concept, Scripts And Storyboards, Provide A Full Complement Film Crew And All Required Lighting, Audio And Other Necessary Production Equipment E.g. Dolly, Tripods, Reflectors Deliverable 2.3: Provide Creative And Technical Direction, Ensuring That All The Materials Required Are Captured According To The Approved Storyboards And Shooting Sequence Guide. Ensure That The Format, Consistency And Quality Of Video And Audio Meet Who Standards Output 3: Post-production Deliverable 3.1: Provide Full Post-production Services, Including But Not Limited To Video And Audio Editing, Graphics And/or Motion Graphics Production, Effects, Colour Grading Deliverable 3.2: Provide A Selection Of Licensed Soundtrack, Voice Talent Demo Reels For Nut Approval, And Manage The Recording Of The Voice Narration Deliverable 3.3: Ensure That The Final Video Products Are Accessible To Persons With Disabilities, Guided By Internationally Accepted Standards. The Guidance On Accessible Publishing At Who Shall Serve As Reference. Output 4: Revisions And Approval Cycles Deliverable 4.1: Throughout The Production Cycle, Document All Important Discussions And Requested Edits, And Provide Contact Reports After Each Coordination Meeting With The Film Crew And Who Deliverable 4.2: Ensure That All Revisions Requested By Who Are Accurately Captured, And See The Project Through To Completion, Including Final Who Clearances Output 5: Final Product Deliverable 5.1: Submit The Final Videos In Both High- And Low-resolution Formats In An External Hard Drive Deliverable 5.2: Hand Over The Full Package Of Project Files, Including Layered/editable Project Files, Audio Soundtrack, Photos And Illustrations, Relevant File Links And Fonts, All Raw Footage With Shot Lists And Transcription Of All Interviews (including English Translations If Applicable), Properly Labelled And With Corresponding Release Forms From All Relevant Characters Filmed, Including Children, If Applicable Nut Will Provide The Following Materials That May Serve As References For The Contractual Partner: • Samples Of Videos On Related Topics And Creative References • Relevant Technical Publications, Reports, Fact Sheets And Web Links Planned Timelines (subject To Confirmation) Start Date: September 13, 2021 End Date:  November 15, 2021   Qualifications & Experience Education (for Companies; Of The Team Leader) A Degree In Communications, Multimedia, Film, Design, Or Related Field Experience • At Least 5 Years Of Experience In Producing Multimedia Products, Preferably For International Organizations • At Least 1 Project Experience Related To Public Health Communications Within The Past 3 Years • Experience In Developing Video Products On Nutrition-related Topics Such As Breastfeeding Will Be A Strong Advantage • Experience And Good Track Record With International Development Organizations Or Un Agencies Language • Good Working Knowledge Of English   Applications Interested Service Provider Should Submit The Following To The Supply Officer Through Wp Ro Ungm At Wproungm@who.int  By 5 September 2021.  • Letter Of Intent • Creative Proposal Including Concept And Proposed Treatment • Financial Proposal • Company Portfolio (for Company)/cv For Individual Contractors • Video Production Demo Reel And/or Samples Of Work Please Use Tender Notice No. 140566 As Subject To All Submission. only Successful Candidates Will Be Contacted.