United Nations Population Fund Tender

Design, Produce And Manage The Social Media Campaign On The Rights, Equality And Inclusiveness Among The Young Online Users: 1. Develop A Detailed Digital Campaign Plan, Which Will Run From November 2021 (kick-off On 16 Days Of Activism) Until July 2022 (world Population Day), With The Activities, Schedule And Timeline, Key Messages And Performance Indicators.  The Plan Must Include The Campaign Design, Production And Management Stages, Including The Design Of The Visual Identity And Concepts, The Digital Content And Posts, The Live Events And Social Media Campaigns, Their Production And Scheduled Management. 2. Design The Branding And Visual Identity Of The Campaign, Including The Campaign Slogan, Logo, Hashtags In Three Languages The Visual Identity And Unified Design For All Print And Online Digital Communication Products, As Well As The Visual Identity For Three Live Events And Social Media Campaign Posts. A Series Of Briefing Sessions Will Be Conducted With The Unfpa Communications Analyst, Relevant Stakeholders And Youth To Get Familiar With The Context, Unfpa Vision And The Relevance And Application Of The Concepts In The Country; 3. Produce A Package Of Compelling Digital Content For The Social Media Campaign Promoting The Concepts Of Human Rights, Gender Equality And Inclusiveness, Which Speaks To And Engages The Young Audiences (15-24 Years Old) And Empowers Young Girls, Including The Vulnerable Groups: Produce A Set Of Social Media Posts With Clear Messages And Timeline In At Least Three Sets: To Be Posted 1) In The Very Beginning Of The Campaign To Raise The Attention Of The Audiences To The Issue, 2) To Generate Response And 3) During And After The Campaign Launch - To Engage The Youth In A Dialogue; Produce The Animations On Human Rights, Gender Equality And Inclusiveness:  Pre-production, Production And Post-production Of Short Animations In Three Languages – English, Russian And Turkmen: Your Human Rights – Overview (x2: 20-30 Second Teaser + Max 2 Min Full Version) Rights-based Engagement Among Young People (focus On Gender Equality And Minority Rights) (max 2 Min) Rights-based Communication In Social Media (do’s And Don’t) (30 Sec) What Is Inclusiveness – Focus On Empowered And Engaged Girls With Disabilities And Minorities (x2: 20-30 Second Teaser + Max 2 Min Full Version) Engaging Men And Boys In Advancing Gender Equality (x 2: 20-30 Second Teaser + Max 2 Min) Your Body Is Your Own (max 2 Min) Preventing Gender-based Violence  (x2: 30 Second Teaser + Max 2 Min) Preproduction Of The Animations Develop A Concept, And A Script Based On The Agreed Concept; Develop And Illustrate The Main And Secondary Characters For The Animation; Develop A Storyboard Production Of The Animations Preparation Of The Illustrations And Graphics For The Animation If/ Where Needed, And Recording The Audio Editing And Mixing Based On The Storyboards Dubbing, If Needed Colour Correction Finalising The Products For Social Media And High-resolution Demonstration. Postproduction Of The Animations Quality Assurance Review And Addressing The Clients Comments Submitting The Products For The Approval Converting To Different Formats Delivering A Copy Of All Products To Unfpa.    4. Manage The Kick-off Of The Campaign, Including Three Live Events On Google Platform And The Social Media Campaign On Facebook, Instagram And Imo In Line With The Digital Campaign Plan; 5. Prepare The Final Video With Key Messages From The Live Events And The Online Engagement Throughout The Campaign Kick-off.  Timeline: Design Stage: 27 September – 15 October Production Stage: 16 October – 15 November Campaign Management Stage: 16 November – 15 December