Technoserve Inc Tender

Tenders are invited for Market research consultancy for ainfp 1. Conducting a market study that will provide crucial up-to-date, relevant and reliable market intelligence for cleaned & milled teff, and baby porridge demand that targets bottom of pyramid (BoP) consumers. 2. Conduct an initial assessment of urban and peri- urban markets with a specific focus on low income markets with particular attention to the current channels being used to buy baby food and milled teff products. 3. Conduct in-depth market research that will help the client understand urban markets, retailing models, consumer insights and product positioning. 4. Identify and analyze possible entry points for marketing and distribution of baby porridge products, milled and cleaned teff in a variety of packaging units. 5. Conduct a competitive market analysis for baby porridge and millet teff products, identifying key players. 6. Identify the current accessible and served market, as well as determining the potential market 7. Produce a market research report on the findings gathered.