Ministry Of Finance, Trade And The Blue Economy Tender

Expression of Interest for Development of a Marketing Intelligence Plan for the Fisheries Sector. Fish from Seychelles has gained popularity on international markets. The potential for increasing earnings from exports stems from improved value addition prior to export but also from capturing market share for sustainably caught fish. Hence, a coordinated marketing strategy combined with entering key domestic fisheries in internationally-recognised fishery improvement projects and assessments against certification schemes (e.g., Marine Stewardship Council) is viewed as a vital development pathway. Developing market intelligence is one of the most important elements for effective strategy implementation. In order to become competitive, the sector needs to be customer-centric and understand market demands and consumer opinions through collect real-time data collection. The Seychelles Tourism Board has over the years consistently and persistently marketed Seychelles abroad as a favoured niche tourism destination with success. A similar strategy now needs be developed for the marketing for export of Seychelles fish, as affirmed in a study on the development of Seychelles’ seafood value chains in 2018 that recommended development of a market intelligence plan and marketing and branding strategy. The creation of a seafood brand for Seychelles is underway and is expected to be completed in 2021. The objectives of the assignment are to; develop a marketing intelligence plan for the small-scale fisheries sector, establish a marketing unit within the Ministry and lead or support marketing activities by the fisheries administration. Project ID: P155642 Procurement Method: Individual Consultant Selection Submission deadline date/time: nov 30, 2021 15:30 Language of Notice: English WORLD BANK (WB),