VZW Vlaams Centrum Voor Agro En Visserijmarketing Tender

Title: Promotion Campaign For European Fresh Pears (conference) In Italy description: Vlam Is Looking For A Supplier To Develop And Execute (parts Of) A Promotional Campaign. With This Promotion Campaign We Aim To Develop The Italian Market For European And Belgian Conference Pears Through A B2b Communication Campaign Focused On High Quality, Premium Taste, And Sustainability. The Key Messages About High Quality, Premium Taste, And Sustainability Will Be Communicated To Italian Fresh-produce Professionals, Including Importers, Wholesalers, And Retail Buyers. We Want To Inform Our B2b Target Group Through A Multichannel Communication Mix: Advertising And Advertorials In Trade Magazines (print And Online), A New Website With Information About The European Conference Pear, Linkedin, Events In Italy Like A Participation At A Trade Fair, An Inspirational Tour, Events On Wholesale Markets Or A Study Trip To Belgium And Tastings. The Campaign Seeks To Raise Awareness Of These Qualities And Ultimately Drive A Positive Shift In Awareness And We Hope To Achieve A Positive Economic Impact And Increased Exports Of European Conference Pears To Italy By The End Of The Campaign.