Birmingham City Council Tender

As Part Of The Family Hubs Transformation Programme, It Has Been Agreed That Birmingham And Solihull Will Work Together To Co-create And Develop An Infant Feeding Strategy To Improve Breastfeeding Outcomes In Birmingham And Solihull. This Will Incorporate An Insights Project On The Barriers To Breastfeeding In Areas Of Highest Deprivation In Birmingham And Solihull, Directly Addressing Disadvantage And Entrenched Formula-feeding Cultures In Communities. In Partnership With The Nhs Birmingham And Solihull Integrated Care Board (bsol Icb) And The Local Maternity And Neonatal System (lmns), Birmingham And Solihull Council's Are Now Looking For A Provider To Develop A Comprehensive, Co-produced Five Year, Infant Feeding Strategy With Recommendations And Action Plan To Improve Breastfeeding Outcomes In Birmingham And Solihull. The Two Areas Share Maternity Service Providers And Care Pathways For Families In Addition To Their Geographical Proximity And Transient Movement Of The Population Across The Areas For Education, Employment And Leisure. We Would Expect The Successful Provider To Implement The Most Appropriate Methodologies To Ensure Broad Representation From The Diverse Communities In Birmingham And Solihull To Co-produce The Strategy With Families And Partner Agencies